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  • Our Services: 
    Aligning AI Strategy with Ethical Impact. 

    We turn AI from ambition into applied advantage - aligning your People, Product & Process to deliver measurable ROI.

    Explore What We Do

Our Human-Centred Approach to AI Readiness

From strategy to execution, we put people, context & outcomes first. 

AI Strategy That Sticks

Align your AI ambition with real business value, fast

Products That Fit

Embed AI safely into customer experience, tools & platforms - not AI for AI's sake

Data That Delivers

Modernise your data foundations to unlock insight & action 

Processes That Work

Build end to end agile workflows where humans & agents collaborate with clarity

Teams That Scale

Upskill & align cross-functional teams for AI-literate led delivery

Compliance That Enables

Design for trust, transparency, audit & regulatory resilience from day one


How We Help - Tailored to Your Stage & Growth

Whether you're just exploring AI or scaling your roadmap, we tailor support to fit your needs. We start with a deep dive into your challenges and build from there. 

​Our Services

AI Strategy & Roadmapping

Define high value use cases aligned to your customer outcomes & organisation goals

Agile Team Coaching & Literacy 

Upskill your cross-functional teams with AI literacy & delivery frameworks that work 

Product Innovation & Safety by Design

Shape standout AI features for your product roadmap that 

scale responsibly & ethically

Responsible AI & Compliance 

Apply Safety by Design, GDPR, GDPR-K & ethical AI standards into your processes from day one.

Data Governance & Readiness

Ensure your data is clean, compliant and ready to drive impact

Innovation Pilots & Experimentation 

Test, learn and iterate safely - before you scale 

Embedded Fractional Leadership

Access CPO/CDO level part-time expertise for your team without full-time overhead

Not Sure Where to Start? Let's Chat.

​Ethical Impact Across Sectors & Stages

Whatever your sector or stage, we tailor our approach to help your team reduce risk, unlock growth & deliver AI results that stick.

For SaaS & Scaleups

Build faster, scale smarter, stay user-first.

Explore SaaS Services

For Regulated Sector

Balance innovation with risk & compliance.

Explore Regulated Services

For Public Sector

Deliver better outcomes, safely.

Explore Public Sector Services

​For SaaS & Scaleups

Build faster, scale smarter, stay user-first.

  • Shape standout AI features (not bloated roadmaps)
  • Streamline delivery with AI-ready teams
  • Translate noisy data into product ready insight 

How We Help SaaS Teams Scale

  • Align AI product vision with growth strategy

  • Embed safe experimentation & agile delivery

  • Upskill cross-functional teams in AI readiness

  • Offer fractional CPO/CDO leadership on demand

User building trust in AI marketplace with retailers
AI for Growth & Efficiency
Retail Personalisation Trust

Connected 2M+ products to shoppers using collaborative AI for this social commerce marketplace to build loyalty, trust & growth.

See How We Help

Designed a personalised retail marketplace for e-commerce SaaS platform, connecting 2M+ products with users via a collaborative AI recommendation engine. Enabling trust in deal creation, reward system and growth across shopper and seller ecosystems.

Product and data team aligning on AI strategy with dashboards and sticky notes - SaaS collaboration
AI for Growth & Efficiency
Scaling Saas Responsibly

​Led a 15 mth fractional CDO strategy to align teams & unlock AI value across a 700k+ SaaS platform - boosting delivery & data impact.

Read Full Story

​"

"As our Fractional CDO, Tarika led on data strategy, governance, process optimisation and open innovation community engagement. Can't recommend Tarika highly enough and look forward to future collaboration with her

"

Simon Hill- CEO, Wazoku


The Challenge:

As Wazoku scaled its open innovation platform to over 700k users, it needed a practical AI/IA readiness strategy to improve product performance, reduce internal silos & unlock the full value of its data. With limited internal capacity, the leadership team sought senior expertise to define & deliver impact - without adding full-time headcount.



Our Human-Centred Approach:

Delivered over a 15-month fractional CDO engagement, we applied our Human-Centred AI Readiness Framework across people, product and process:

  • AI-Ready Strategy: Led Jobs-to-Be-Done (JTBD) workshops to align customer outcomes, product priorities & data needs

  • AI-Ready Teams: Upskilled & aligned cross-functional teams on data literacy, delivery metrics & value chain insight

  • AI-Ready Product: Refined roadmap for scalable AI experimentation & ethical feature development

  • AI-Ready Process: Delivered a fit-for-purpose governance model including MDM/RDM, Power BI dashboards & clear ownership structures


Impact:

  • Improved internal alignment & delivery pace across product, tech & leadership

  • Strengthened data value & trust across 700k+ global user community

  • Embedded repeatable frameworks for future AI & analytics rollouts

  • Increased rate of project success 

therapist engaging with patient using safe digital health device
AI for Growth & Efficiency
Ethics in Therapeutics

Designed a safer gamification & data strategy for health scale up to improve engagement & trust in digital health products.

See How We Help

Redefined a healthtech scaleup’s AI gamification strategy. Aligned team in responsible design and ethical best practices to ensure safe data capture, improve user trust and develop safe wellbeing engagement.

​For Regulated Industry

Balance innovation with risk, compliance and resilience.

  • Build trust, traceability & audit into your stack
  • Apply AI where it reduces risk & unlocks efficiency
  • Align product, compliance & leadership 

How We Support Complex Sectors
  • Regulate AI initiatives with data governance best practices (aligned to EU AI Act)
  • Ensure data quality frameworks are compliant &  'fit for purpose'
  • Upskill cross-functional teams and leadership in AI literacy
  • Offer fractional Data Product Strategy & Programme support
team collaborating over banking regulation and reducing risk
AI for Risk Reduction & Compliance
Reducing Risk in Banking 

Launched a secure AI risk platform, increasing client retention and generating ££million+ in revenue.

See How We Help

Implemented a secure, AI-managed risk platform for a global bank. A customer-centered approach improved client retention generating ££M revenue, while aligning teams on responsible innovation practices..

Engineers reviewing sustainability metrics with AI tools in aerospace
AI for Growth & Efficiency
Aviation Client | Decarbonising with AI Strategy 

Developed a 12-month AI roadmap to align teams and partners around decarbonisation — unlocking ££mill in low-carbon opportunity.

See Full Story

"

Great to have this level of critical thinking and planning evident as we take forward our ambitious plans for H2. The whole Services Leadership group is excited for this and what it can achieve - a huge achievement, well done!"

"

Client Sponsor, Innovation Lab, Aerospace



The Challenge

A global aerospace leader needed to accelerate its net-zero innovation agenda - aligning siloed departments, reducing operational risk & commercialising new low-carbon services. 


Their challenge was not just technical, but strategic: they lacked a unifying AI strategy to engage stakeholders across divisions & partners. global aerospace leader needed to accelerate its net-zero innovation agenda - aligning siloed departments, reducing operational risk & commercialising new low-carbon services. 


Our Human-Centred Approach

Working in partnership over a 12-month delivery programme, we applied our Human-Centred AI Readiness Framework at scale:

  • AI-Ready Strategy: Developed a Data Collaboration Programme to surface decarbonisation use cases with clear business value

  • AI-Ready Product: Designed predictive analytics tools to generate emissions insights & enable smarter, real-time decisions

  • AI-Ready Teams: Coached technical & operational teams in agile delivery & data literacy, fostering shared KPIs

  • AI-Ready Process: Built a modular framework to move from R&D to pilot to commercialisation with regulatory oversight

  • Ecosystem Enablement: Engaged internal & external partners across the value chain with a shared vision for carbon reduction & reciprocal data value


Impact

  • Identified & enabled £millions in new revenue opportunities via sustainable service models

  • Reduced operational risk & improved decision quality through proposing predictive insights

  • Unified cross-functional teams & external collaborators around a measurable, mission-driven end to end roadmap

  • Delivered a scalable platform strategy to power future AI-led innovation in regulated environments


​For Public Sector & Social Impact Teams

Deliver better outcomes, safely & transparently.

  • Increase access & inclusion through responsible automation
  • Design data processes for privacy, trust & transparency
  • Embed ethical & inclusion into delivery workflows 

How We Help Impact-Driven Teams
  • Use data to improve public service delivery
  • Apply safety-by-design frameworks for inclusion 
  • Scale evidence based AI use in education & health
  • Offer fractional support in product, data & ecosystems
App Store Safety certification programme for telecoms
AI for Societal Impact & Inclusion
Safer App Ecosystem

Created a SaaS safety certification service to align global telcos and developers around consumer safety and governance.

See how

Designed a telecom grade safety certification for app stores, aligning developer ecosystem with compliance standards,  implementing a secure, repeatable human-centred framework for app safety and trust, generating £100M+.

Ethical AI training workshop with young people in schools
AI for Societal Impact & Inclusion
AI Ethics for Adolescents  

Ran AI Ethics training workshop series for Kidzania, across UK schools with content co-designed with 2000+ families.

See how

Co-designed interactive data and AI safety workshops with 2000+ children, local  councils and schools and in partnership with entertainment city Kidzania, to educate young people and families on data ethics and ownership, privacy and addicitive design in smartphones.

Teens using privacy-first wellbeing app on phone with digital health interface
AI for Societal Impact & Inclusion
Wellcome Trust | Youth Ethical AI 
Co-developed a privacy-first wellbeing app with Imperial College to support teen health - 80% improved sleep in 3 months.
See how

"

This kind of intervention is exactly what we need to assess and improve adolescent health outcomes

"

Professor Toledano, Imperial College


The Challenge

Imperial College London was leading the world’s largest study into adolescent smartphone use & mental health. While the research was groundbreaking in scale, the team faced a key challenge: existing tools couldn’t ethically or effectively engage young users, nor gather meaningful, privacy-compliant health data to support long-term wellbeing analysis.


Our Human-Centred Approach

Delivered through a co-designed 12-week prototype phase, we applied our Human-Centred AI Readiness Framework to build trust, safety & behaviour change into the foundation of the solution:

  • AI-Ready Strategy: Developed a Safety by Design product & data strategy, aligned to GDPR-K & child digital rights

  • AI-Ready Product: Designed a gamified wellbeing app to help teens improve sleep & screen use - with ethical, age-appropriate UX & encrypted on-device data storage

  • AI-Ready Process: Applied positive NLP nudges, reward loops & personalisation to drive real behavioural change while preserving trust & user control

  • Ecosystem Enablement: Partnered closely with Imperial’s research team, incorporating behavioural science & validating outcomes in a live setting


Impact

  • 80% of adolescent users improved sleep outcomes during the 3-month pilot

  • Delivered a privacy-first, award-winning wellbeing app that met ethical & research standards

  • Set a new benchmark for responsible digital health tools in adolescent wellbeing research

  • Enabled Imperial to move forward with a validated approach to ongoing clinical research & public health innovation

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