Our Human-Centred Approach to AI Readiness
From strategy to execution, we put people, context & outcomes first.
AI Strategy That Sticks
Align your AI ambition with real business value, fast
Products That Fit
Embed AI safely into customer experience, tools & platforms - not AI for AI's sake
Data That Delivers
Modernise your data foundations to unlock insight & action
Processes That Work
Build end to end agile workflows where humans & agents collaborate with clarity
Teams That Scale
Upskill & align cross-functional teams for AI-literate led delivery
Compliance That Enables
Design for trust, transparency, audit & regulatory resilience from day one
How We Help - Tailored to Your Stage & Growth
Whether you're just exploring AI or scaling your roadmap, we tailor support to fit your needs. We start with a deep dive into your challenges and build from there.
Our Services
Ethical Impact Across Sectors & Stages
Whatever your sector or stage, we tailor our approach to help your team reduce risk, unlock growth & deliver AI results that stick.
For SaaS & Scaleups
Build faster, scale smarter, stay user-first.
For Regulated Sector
Balance innovation with risk & compliance.
For Public Sector
Deliver better outcomes, safely.

Retail Personalisation Trust
Connected 2M+ products to shoppers using collaborative AI for this social commerce marketplace to build loyalty, trust & growth.

Scaling Saas Responsibly
Led a 15 mth fractional CDO strategy to align teams & unlock AI value across a 700k+ SaaS platform - boosting delivery & data impact.

Ethics in Therapeutics
Designed a safer gamification & data strategy for health scale up to improve engagement & trust in digital health products.

Reducing Risk in Banking
Launched a secure AI risk platform, increasing client retention and generating ££million+ in revenue.

Aviation Client | Decarbonising with AI Strategy
Developed a 12-month AI roadmap to align teams and partners around decarbonisation — unlocking ££mill in low-carbon opportunity.

Safer App Ecosystem
Created a SaaS safety certification service to align global telcos and developers around consumer safety and governance.

AI Ethics for Adolescents
Ran AI Ethics training workshop series for Kidzania, across UK schools with content co-designed with 2000+ families.

Wellcome Trust | Youth Ethical AI
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