Our Mission: Use AI to Create Positive Impact.
We believe technology has the power to transform but only when it serves humanity responsibly. We unlock AI’s value by aligning commercial outcomes with ethical, human-centred design.
Our Capabilities
High Value Use Cases
Proven in energy, health, finance & beyond - with J2BD, Safety by Design, HCI & human-first insight
Ethical AI Frameworks
Built around ecosystem risks: from decarbonisation & digital wellbeing to app store safety standards
Outcome Driven Teams
From 5 to 100+, we help teams align metrics, roles & responsible delivery to remove silos & scale with impact
Who We Are

Tarika has led data & product innovation strategy across energy, aerospace, healthtech & SaaS. Formerly at Rolls Royce & Zinc VC, she helps teams unlock the real-world value of data through responsible AI, end to end programme flow & compliant design - from net-zero innovation to digital wellbeing.
Tarika Marshall
PARTNER
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Paul specialises in building high performing teams & market-fit products in complex, regulated sectors. From leading portfolio strategy at Citi Ventures & product at Europe’s largest app scaleup & for brands like EA & Universal, Paul bridges AI, product & risk - from fintech & telecoms to ESG & deep tech.
Paul Marshall
PARTNER
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Our Clients
20+ years helping SME's & Enterprise deliver efficiency, cost savings & growth.







