Our Mission: Use AI to Create Positive Impact.
We believe technology has the power to transform but only when it serves humanity responsibly. We unlock AI’s value by aligning commercial outcomes with ethical, human-centred design.
Our Capabilities
High Value Use Cases
Proven in energy, health, finance & beyond - with J2BD, Safety by Design, HCI & human-first insight
Ethical AI Frameworks
Built around ecosystem risks: from decarbonisation & digital wellbeing to app store safety standards
Outcome Driven Teams
From 5 to 100+, we help teams align metrics, roles & responsible delivery to remove silos & scale with impact
Who We Are

Tarika specialises in data & AI innovation across regulated industries incl. aerospace, healthtech, telecoms & SaaS. Formerly at Rolls Royce & Zinc VC, she helps teams achieve measurable outcomes by unlocking the value of their data, embedding end-to-end programme delivery & ensuring compliant design - from net-zero innovation to digital wellbeing solutions.
Tarika
PARTNER
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Paul specialises in building high performing teams & market-fit products in complex, regulated sectors. From leading portfolio strategy at Citi Ventures to driving product at Europe’s largest app scaleup & working with brands like Electronic Arts & Universal. Paul bridges AI, product & risk - spanning fintech, edtech, telecoms, ESG
& deep tech innovation.
Paul
PARTNER
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Our Clients
20+ years helping SME's & Enterprise deliver efficiency, cost savings & growth.









