With over 20 years at the forefront of product & data innovation, Tarika has worked with 100+ clients across diverse sectors - including energy, aerospace, health, gaming, telecoms & automotive. From B2B & B2C to SaaS & PaaS, her expertise spans industries & business models. 

Previously leading Innovation Programmes at Rolls Royce's Data & AI lab, venture building at Zinc VC, & coaching on Responsible AI at All Tech is Human, Tarika brings deep insight into the growing pains of startUps & scaleUps, She helps clients redefine product, data & AI strategies, balance customer need with organisation & investor goals, & unlock the untapped value of their data.

A champion of ethics & environment, Tarika's data journey began in monetising mobile games, but evolved into groundbreaking work - designing app store compliance standards, predicting battery lifecycles, improving smartphone health outcomes, ensuring safety by design, and advancing net zero leadership through the Cambridge Institute for Sustainability Leadership.

With 25 years of experience in startUps, scaleUps & enterprise, Paul has driven product innovation & delivery transformation,  implementing end-to-end safety processes across finance, telecoms, e-commerce & gaming—launching world-class products (and even a tech startUp) along the way.

As a seasoned Product Leader, Paul has spearheaded Global Product & Portfolio Strategy at Citi Ventures, `led Product & Operations at Europe's largest app scaleUp, & delivered iconic mobile games for EA & Universal. He specialises in helping clients uncover opportunities, align high performing teams & senior leaders & bring market-fit products to life.

Combining a background in Physics with world-class product innovation processes, Paul leverages methodologies like Jobs to be Done, design thinking, agile transformation, risk management & OKRs, deploying AI in highly regulated sectors. His expertise extends to deep tech innovations, including blockchain, ESG solutions, distributed ledger technology & AI-RegTech platforms.