I'm Tarika Marshall.
I help scaling businesses apply AI wisely.
I've led AI programmes at Rolls-Royce, built ventures from zero to exit, and deployed products across 60+ countries. From public health and energy to SaaS and education, I help teams unlock value from AI with the right strategy, data and oversight.
I'm known for fixing knotty problems. I don't build LLMs, I help you apply them responsibly and in a way your team can sustain without me.
51% of business leaders don't know where to start with AI. 40% lack the expertise to move it forward.
My experience maps directly to these gaps.
Strategy & Roadmaps
The right use cases and outcomes first.
- Built & delivered ££M net-zero AI programme at Rolls-Royce - 12 month cross unit strategy in value chain decarbonisation
- Scaled platform to £100M+ revenue across 60+ countries - enabling scaleup delivery
- GTM roadmaps for global IP, for SMEs, scaleups and top tier brands Capcom, Ubisoft, Disney across mobile and gaming platforms
Responsible Delivery
Build-test-learn with inbuilt governance.
- App store safety certification framework at Zed Group - human-centred governance model, Gold standard across 85+ Operators
- Founder and CPO at Goozby - Wellcome Trust and Zinc VC backed health app with ethical NLP and Safety-by-Design, MEFFY's 'Safety in the Digital Age'
- Leading outcome driven teams from 5 to 100+ - aligning metrics, roles, responsible delivery to scale impact, Top 13 AI Governance Companies UK (F6S)
Fractional Leadership
Senior leadership, without full time overhead.
- Fractional CDO at scaleup Wazoku - AI strategy, data governance and cross-functional delivery for 700k+ innovator platform
- Founding COO at startup Cahootsy - AI powered peer to peer shopping recommendation platform onboarding 1.5M products,'Future50 Most Disruptive UK business'
- Leadership Team at VC backed scaleup Player X, end to end app delivery and strategic GTM technology partnerships to exit
Advisory
Seasoned advisor to founders, leadership teams and start up ecosystem on responsible innovation best practice.
- AI Safety and digital literacy programme co-designed with 2000 young people -delivered at Kidzania London and across Camden Council
- Co-chaired the Responsible Technology Roundtable with LocalGlobe VC and Advised on Age Appropriate Design Code
- Advisor to AI startups, data scientists and responsible technologists at AI Forge, All Tech is Human, Zinc VC and previous EIR at Google for startups and MassChallenge
Trusted Collaborators
Paul Marshall
Associate Partner
Paul specialises in building high-performing teams and market-fit products
in complex, regulated sectors — from Citi Ventures to Europe's largest app scaleup.
He bridges AI, product and risk across fintech, edtech and deep tech.
My Point of View
My Mission: use AI to serve humanity responsibly.
"The best AI strategy is one your team can actually execute and that serves your users, not just the organisation deploying it."
"Most AI projects fail due to people issues, not technology issues. Strategy without team literacy or alignment is really just a deck."
"Human oversight isn't an innovation constraint - accountability can easily be embedded as part of the build from the start".
I've Worked With
