I'm Tarika Marshall.
I help SMEs and scaling businesses apply AI wisely.
I've led AI programmes at Rolls-Royce, built ventures from zero to exit, and deployed products across 60+ countries. From public health and energy to SaaS and education, I help teams unlock value from AI with the right strategy, data and oversight.
I'm known for fixing knotty problems. I don't build AI models, I help you choose and apply the right AI tools responsibly, and in a way your team can sustain without me.
"Over half of UK SMEs now use AI. Yet nearly 40% of small business leaders have seen no measurable results" - British Chambers of Commerce, 2026
My experience maps directly to their gaps.
Strategy & Roadmaps
The right use cases and outcomes first.
- Built ££M net-zero AI programme at Rolls-Royce - 12 month cross unit strategy for value chain decarbonisation
- Platform scaled to £100M+ revenue across 60+ countries - enabling scaleup delivery
- Go-to-Market roadmaps for global IP, for SMEs, scaleups and leading brands including Capcom, Ubisoft, Disney
Responsible Delivery
Build-test-learn with inbuilt governance.
- App store safety certification at Zed Group - human-centred governance model, Gold standard across 85+ Operators
- Founder and CPO, Goozby - Wellcome Trust and Zinc VC backed health app with ethical NLP and Safety-by-Design, MEFFY's award for Safety in the Digital Age
- Outcome driven teams from 5 to 100+ - aligning metrics, roles, responsible delivery to scale impact
Fractional Leadership
Senior leadership, without full time overhead.
- Fractional CDO, Wazoku - AI strategy, data governance and cross-functional delivery for 700k+ innovator platform
- Founding COO, Cahootsy - AI powered peer to peer shopping platform, 2M products onboarded,Future50 Most Disruptive UK business
- Leadership Team, Player X, VC backed scaleup, end to end app delivery and GTM technology partnerships to exit
Programmes & Advisory
Designing and facilitating Data & AI programmes for organisations, founders and the startup ecosystem
- Startup Ecosystems: Former Entrepreneur in Residence at Zinc VC, MassChallenge, Google for Startups; advisor to AI startups, data scientists and responsible technologists at AI Forge, All Tech is Human; University of Cambridge Institute for Sustainability Leadership (CISL) alumni
- AI literacy: digital safety programmes co-designed with 2000 young people at Kidzania London and with Camden Council; supported Rolls-Royce's Digital pioneers AI literacy programme
- Responsible Tech Policy: Co-chaired the Responsible Technology Roundtable with LocalGlobe VC, advised Baroness Kidron on the Age Appropriate Design Code (UK Children's Code), research partner to Imperial College London Public Health on adolescent wellbeing
Trusted Collaborators
Paul Marshall
Associate Partner
Paul specialises in building high-performing teams and market-fit products
in complex, regulated sectors — from Citi Ventures to Europe's largest app scaleup.
He bridges AI, product and risk across fintech, edtech and deep tech.
My Point of View
My Mission: use AI to serve humanity responsibly.
"The best AI strategy is one your team can feasibly execute and that serves your users, not just the organisation deploying it."
"Most AI projects fail due to people issues, not technology issues. Having a strategy without team literacy or alignment is just a deck."
"Human oversight isn't an innovation constraint, accountability can be easily embedded as part of the build from the start".
I've Worked With
