I'm Tarika Marshall.
I help scaling businesses apply AI wisely.
I've led AI programmes at Rolls-Royce, built ventures from zero to exit, and deployed products across 60+ countries. From public health and energy to SaaS and education, I help teams unlock value from AI with the right strategy, data and oversight.
I'm known for fixing knotty problems. I don't build LLMs, I help you apply them responsibly and in a way your team can sustain without me.
51% of business leaders don't know where to start with AI. 40% lack the expertise to move it forward.
My experience maps directly to those gaps.
Strategy & Roadmaps
The right use cases first.
- Built & delivered net-zero AI programme at Rolls-Royce, saving £millions
- Scaled platform to £100M+ revenue across 60+ countries
- GTM roadmaps for startups and scaleups across gaming, media, energy, health and edtech
Responsible Delivery
Build-test-learn with inbuilt governance.
- Wellcome-funded behavioural health app with ethical NLP and Safety by Design. MEFFY Award: Safety in the Digital Age
- App store safety certification adopted by 85 operators globally
- Top 13 AI Governance UK (F6S)
Fractional Leadership
Senior leadership, without the full-time overhead.
- VC-backed scaleup — scaled from 8 to 150+ staff, GTM to exit
- Fractional CDO — open innovation SaaS platform, 700k+ innovators
- Fractional Innovation Director — global membership trade body
Advisory
Seasoned advisor within the startup and scaleup innovation ecosystem — working with founders and leadership teams on responsible innovation best practice.
Trusted Collaborators
Paul Marshall
Associate Partner
Paul specialises in building high-performing teams and market-fit products
in complex, regulated sectors — from Citi Ventures to Europe's largest app scaleup.
He bridges AI, product and risk across fintech, edtech and deep tech.
My Point of View
My Mission: use AI to serve humanity responsibly.
"The best AI strategy is one your team can actually execute and that serves your users, not just the organisation deploying it."
"Most AI projects fail due to people issues, not technology issues. Strategy without team literacy or alignment is really just a deck."
"Human oversight isn't an innovation constraint - accountability can easily be embedded as part of the build from the start".
I've Worked With
Want to know if I'm the right fit for your team?
